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Mary Brett Whitfield will Focus on Retail Differentiation

October 18, 2006

Mary Brett WhitfieldOhio Wesleyan University’s Woltemade Center for Economics, Business and Entrepreneurship will feature Mary Brett Whitfield speaking on “Why Retail Differentiation is Important Now” on October 26, 2006 at 3:10 p.m. in the R.W. Corns Building, Room 312.

Whitfield is director of the Retail Forward Intelligence System™ and manager of the Softgoods Program and has more than twelve years of consulting experience with retailers and consumer products companies. Additionally, she has four years' experience at retail companies in market research, strategic planning and sales development roles. Her consulting specialties include industry and company analysis, competitive positioning and primary consumer research.

Whitfield’s clients have included: Limited Brands, Stein Mart, Belk Department Stores, Saks Fifth Avenue, Goody's Family Clothing, Mothers Work, Stop & Shop (Royal Ahold), SpeedwaySuperAmerica, Wm. Wrigley Jr. Company, Pepsi, Great Brands of Europe, Inc. (Danone Group), Good Humor–Breyers Ice Cream, Borden Home Wallcoverings, Springs Industries, Kmart Corporation, and LSG/Sky Chefs.

As director of the Retail Forward Intelligence System™, Whitfield oversees the development of approximately forty different research publications a year on a diverse range of topics related to the retail industry. She holds a bachelor's degree in economics from Smith College and an MBA from the University of Oklahoma.

For details about Whitfield’s lecture at OWU, please call John Boos, director of the Woltemade Center at 740-368-3546 or at jdboos@owu.edu.