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Tammy Katz Presents Woltemade Lecture On How To Build A Winning Brand

February 8, 2006

DELAWARE, Ohio -- Tammy Katz, the principal and founder of Katz Marketing Solutions and former vice president of marketing for The Scotts Company, will give a lecture on Thursday, Feb. 23 at 3:10 p.m. in the Bayley Room in Beeghly Library, as part of the Woltemade Center Speakers Program. Her presentation is titled "Brand Positioning for Strategic Competitive Advantage: How to Build a Winning Brand." The lecture is open to both campus and Delaware community members and is free of charge.

Joan Manter, adjunct professor of economics, says that the topics of Katz’s lecture -- brand positioning, brand management, and sustainable competitive advantage -- will be valuable to those studying or using these marketing concepts.

"They can learn about real-world examples from someone well experienced in brand management," Manter says. "It will also be especially useful to the students considering marketing careers to understand potential opportunities."

With over 20 years of hands-on marketing experience, Katz has accelerated the growth of several of America’s leading brands and built new and profitable brands from concept through global expansion. She has led marketing for Miller Lite®, Ortho®, RoundUp®, Enfamil®, Boost®, Dearfoams®, Borden®, Titebond®, Pathlore® and Ruffles®, both as an industry marketing executive and consulting principal.

Some major accomplishments include: the successful turnarounds of the Miller Lite® and Ortho® brands; the development and national expansion of Frito-Lay’s Foodservice business, which has subsequently become an over 1 billion dollar channel of distribution; and the successful launch of over 100 new products. Katz was also awarded the American Marketing Association’s EFFIE award for outstanding advertising effectiveness for the Miller Lite® Life is Good national advertising campaign. 

Katz holds a BS in marketing and an MBA in marketing and finance, both from The Ohio State University, and serves on several central Ohio philanthropic boards. Katz’s marketing perspective has been quoted in the Wall Street Journal, USA Today, Brand Week, and Discount Store News.