OWU Home

News Release

Marketing Expert to Share Strategies for Small Business Success
Woltemade Center Hosts Owner, Founder of Street Fighter Marketing

September 3, 2007

Jeff Slutsky
DELAWARE, OHIO – For small businesses seeking to market themselves on a budget, Jeff Slutsky offers this advice: “You need to outthink, not outspend your competition.”

Slutsky is the president, CEO, and founder of Gahanna-based Street Fighter Marketing Inc., a division of AIMS Worldwide Inc. (OTC BB: AMWW), a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions.

Slutsky has published nine books on sales and marketing, including his newest release from Simon & Schuster, “Street Fighter Marketing Solutions.” He will share his insights during a presentation at 3:15 p.m. Sept. 19 in the Bayley Room of Ohio Wesleyan University’s Beeghly Library, 43 Rowland Ave. The event is free and open to the public.

Slutsky’s presentation—“Street Fighter Marketing Solutions: One-on-One Marketing—The Future!”—will focus on how small businesses can reach out to local customers in effective, cost-efficient ways. One of numerous examples includes collecting business cards through prize drawings. The resulting client list and geographic data can be used as a foundation for multiple campaigns, he said, including direct-mail, e-mail, and cross promotions.

“But when you contact people in your database, include an incentive for customers to visit your business in the near future,” Slutsky said. “This type of outreach is less expensive and often more effective than broad marketing campaigns to find new customers.”

Slutsky’s discussion is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business, and Entrepreneurship. Founded in 1985, the center helps students to integrate business theory and practice, and provides lectures and other resources to benefit the business community.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 40 states and 45 countries. Visit www.owu.edu for more information.