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[Editor’s Note: A downloadable, high-resolution photograph of Isaac is available at http://news.owu.edu/images.html.]

Ohio Wesleyan University to Host Business Ethics Expert
Artie Isaac to Deliver Woltemade Center’s Annual Heisler Lecture

March 12, 2008

Artie Isaac
DELAWARE, OHIO – It’s often said “talk is cheap,” but that’s not true in the business world, says Artie Isaac of Young Isaac, Inc., a Columbus-based advertising and marketing firm. Instead, Isaac says, the productivity of a workplace—including each individual worker—depends on speech.

Isaac will present “Shop Talk: The Ethics of Speech in Business” at 7:30 p.m. April 7 in the Benes Rooms of Ohio Wesleyan University’s Hamilton-Williams Campus Center, 40 Rowland Ave. His presentation—this year’s Heisler Business Ethics Lecture—is free and open to the public. The event also will be streamed live online at stream.owu.edu.

“Since so much of our lives are the result of spoken words, it pays to consider the ethics of speech,” said Isaac, who also teaches creativity at The Ohio State University’s Fisher College of Business. “What statements should be avoided? Slander and libel are obviously problematic. But what of true stories, warnings, and compliments? How can you watch your tongue for better relationships at work, as well as in the street, at home, and in the mirror?”

Isaac said he will discuss these issues as well as provide a review of cultural approaches to the ethics of speech. Audience members also will be invited to ask questions.

“The topic is immediately provoking because we have all been mistaught that ‘talk is cheap,’ ” Isaac said. “So the discussion after the presentation is always interesting.”

Isaac began his career working for advertising agencies in New York, including Ogilvy & Mather. He earned his bachelor’s degree in English literature from Yale University and his MBA in marketing from Columbia University. His blog is online at www.artieisaac.com.

Young Isaac, Inc., helps trustworthy clients sell important things, such as financial services, health care, and education. More information is available at www.youngisaac.com.

Ohio Wesleyan’s Heisler Business Ethics Lecture is sponsored by the university’s Woltemade Center for Economics, Business, and Entrepreneurship. The annual lecture is funded by the Heisler Family Endowment for the Study of Ethics, in honor of Ohio Wesleyan graduates James Heisler ’38, Robert Heisler ’42, and Bruce Heisler ’49.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 40 states and 45 countries. Visit www.owu.edu for more information.