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Ohio Wesleyan Graduate, Marketing Strategist to Discuss ‘Changing the Marketing Game’ in Free Oct. 23 Lecture

October 6, 2008

Gregory S. Carpenter, Ph.D.
Photo courtesy of Gregory S. Carpenter
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DELAWARE, OHIO – Good companies give customers what they ask for. But great companies create new markets and, in turn, create new competitive advantages for themselves, says Gregory S. Carpenter, Ph.D., chairman of the marketing department at Northwestern University’s Kellogg School of Management.

Carpenter, a 1978 Ohio Wesleyan graduate, will discuss “Changing the Marketing Game” and how businesses can enhance their marketing success when he launches the 2008-2009 Robert L. Milligan “Leaders in Business” lecture series. Carpenter will speak at 7:30 p.m. Oct. 23 in Ohio Wesleyan’s Hamilton Williams Campus Center, 40 Rowland Ave. The event is free and open to the public. It also will be available online at stream.owu.edu.

“Increasingly, organizations are turning to marketing to differentiate their products, increase sales, and boost profits,” Carpenter said, “but many are finding that responding to customers leads to further [product similarity] rather than differentiation.”

During his presentation, Carpenter will discuss how some companies have embraced a fresh concept in marketing to gain “new insights into customers and competition, yielding differentiation, growth, and sustained competitive advantage.”

His research on competitive marketing strategy has been featured in such media outlets as the Harvard Business Review, the Financial Times of London, and National Public Radio. At the Kellogg School of Management, Carpenter founded the Center for Market Leadership in 2004 and was elected chairman of the marketing department in 2006. After earning his bachelor’s degree at Ohio Wesleyan, Carpenter went on to earn his MBA, Master of Philosophy, and Ph.D. in Business from Columbia University.

The Milligan “Leaders in Business” Lecture Series is presented by Ohio Wesleyan’s Woltemade Center for Economics, Business, and Entrepreneurship. The series was created in 1992 with an endowment from Robert L. “Bill” Milligan and his wife, Mary. The late Bill Milligan was a 1922 Ohio Wesleyan graduate and longtime university trustee.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 47 states and 50 countries. Visit www.owu.edu for more information.