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Business Expert to Discuss Effective Internet Marketing
Woltemade Center to Host President of nxtConcepts, Ltd.

October 20, 2008

Samantha Rufo
Photo courtesy of Samantha Rufo
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DELAWARE, OHIO – Internet advertising can be the most powerful, effective way for small businesses to generate traffic to their Web sites and stores, said Samantha Rufo, president of Powell-based nxtConcepts, Ltd.

“To make it work, however, it’s important that you familiarize yourself with the process and make sure it is tailored to your needs,” said Rufo, who also serves as president of myMarketingGuide.com.

Rufo will explain how businesses can keep their online marketing ahead of the competition when she presents “Internet Advertising 2.0: Bring the World to Your Doorstep” at 7:30 p.m. Nov. 6 in Benes Room B of Hamilton-Williams Campus Center, 40 Rowland Ave. The event is free and open to the public. Rufo’s presentation also will be available online at stream.owu.edu.

During her presentation, Rufo will provide immediately usable marketing skills, including:

  • Ways to step into the spotlight using internet advertising
  • How to use keywords effectively
  • How to create ads
  • How to create effective landing pages
  • How to get results

As part of her presentation, Rufo also will share success stories and explain the Top 5 ways to waste money.

“My goal is for people to walk away from the presentation with a solid understanding of what internet advertising is and how to use it successfully, including ways to differentiate themselves from their competitors,” Rufo said.

Rufo began working in the ski industry in 1996, where she earned a reputation for pushing the boundaries of traditional marketing and program development. In 2004, she became president of nxtConcepts, an interactive marketing and media company. During her career, she has successfully managed thousands of marketing campaigns, many of which have resulted in categories of double- and even triple-digit business growth. Rufo also is certified as a Google Adwords Qualified Individual and a Yahoo Ambassador.

Her discussion is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business and Entrepreneurship. Founded in 1985, the center helps students integrate business theory and practice, and provides lectures and other resources to benefit the business community.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 47 states and 50 countries. Visit www.owu.edu for more information.