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Will Conspicuous Consumption Return when Economy Rebounds?
Nationally Recognized Retail Industry Expert to Speak at Ohio Wesleyan University

March 3, 2009

Mary Brett Whitfield
Photo courtesy of Mary Brett Whitfield
DELAWARE, OHIO – Mary Brett Whitfield is recognized nationally for her expertise in retailing business strategy and shopping behavior analysis. On March 18, Whitfield will provide her insight at Ohio Wesleyan University in a presentation titled “The Future of Consumption: When the Economy Rebounds, Will Conspicuous Consumption Return?”

During the presentation, Whitfield will discuss whether she expects a conscientious, environmentally, and socially conscious shopping mentality to emerge because of the current economy. She will focus on issues that will shape the future of demand during her presentation at 3:10 p.m. March 18 in the Bayley Room of OWU’s Beeghly Library, 43 Rowland Ave. The lecture, which is free and open to the public, also will be streamed live at stream.owu.edu.

Whitfield is senior vice president and director of the intelligence system for Retail Forward. Annually, her team publishes more than 200 reports and newsletters that analyze developments in retailing and shopping behavior. She also advises retailers and consumer products companies on strategic planning, analysis of competitive positioning, and industry and company analysis. She holds a bachelor’s degree in economics from Smith College and an M.B.A. from The University of Oklahoma.

Her presentation is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business and Entrepreneurship. Founded in 1985, the center helps students to integrate business theory and practice, and provides lectures and other resources to benefit the business community.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 47 states and 50 countries. Visit www.owu.edu for more information.