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Social Media Expert to Discuss Effective Public Relations, Marketing
Lara Kretler of Fahlgren Mortine Public Relations to Speak Nov. 3 at Ohio Wesleyan University

October 23, 2009

Lara Kretler
Photo courtesy of Fahlgren Mortine Public Relations
DELAWARE, OH – What are the top five things your business or organization should be doing right now with social media? How should you be managing your brand online? How can you use social media personally to further your education and career?

Lara Kretler, associate vice president and social media lead at Columbus-based Fahlgren Mortine Public Relations, will share these insights on these topics and more when she presents “The impact of Social Media on Advertising, Marketing and Everything We Know” at 3:10 p.m. Nov. 3 in the Bayley Room of Ohio Wesleyan University’s Beeghly Library, 43 Rowland Ave., Delaware.

Sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business and Entrepreneurship, Kretler’s presentation is free and open to the public. This event also will be streamed live online and archived afterward at stream.owu.edu/broadcasts/lecturesEvents/091103_kretler.html.

A career PR pro with both agency and corporate experience spanning more than 15 years, Kretler brings over a decade of online community building and social media expertise to her public relations work.

Read more about Kretler and her insights at www.fahlgrenmortine.com/author/lkretler.

Kretler is speaking at Ohio Wesleyan as part of the Inside Advertising Speakers Program of the Advertising Educational Foundation. This program sends high-level, seasoned advertising and marketing executives like Kretler to colleges and universities across the country to discuss the advertising process, its place in the economic and social structure, and the issues surrounding it.

The Advertising Educational Foundation is a nonprofit organization supported by agencies, media companies, and advertising. It is dedicated to building a better understanding and greater appreciation of the socioeconomic role of advertising in people’s lives.

Ohio Wesleyan’s Woltemade Center helps students integrate business theory and practice, and provides lectures and other resources to benefit the business community.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 45 states and 57 countries. Visit www.owu.edu for more information.