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Digital Marketing Strategist to Discuss Social Media Metrics
Alaina Sheer of Cement Marketing to Speak March 25 at Ohio Wesleyan University

March 8, 2010

Alaina Sheer.
Photo courtesy of Alaina Sheer
DELAWARE, OH – The rapid and constant evolution of social media presents new challenges as marketing and public relations experts seek to use venues such as Facebook, Twitter, and YouTube to reach target audiences. The industry also is seeking to measure the effectiveness of social media marketing.

Alaina Sheer, chief digital strategist for Columbus, Ohio-based Cement Marketing, will share her insights and recommendations for attracting visitors to online information during a free public presentation titled “We can measure that! The metrics behind social media strategy” at 3:10 p.m. March 25 in the Bayley Room of Ohio Wesleyan University’s Beeghly Library, 43 Rowland Ave.

Sheer earned a bachelor’s degree from Ohio University’s E.W. Scripps School of Journalism and worked in radio broadcasting as well as traditional marketing and advertising before focusing on Web site redesign, content, and analysis. Her personal blog, MsSingleMama.com, draws an average of 20,000 unique visitors a month who view more than 150,000 pages. Visit her blog at mssinglemama.com.

This event is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business and Entrepreneurship, which helps students integrate business theory and practice, and provides lectures and other resources to benefit the local and regional business community. This presentation will be streamed live online and archived afterward at StreamOWU.

Ohio Wesleyan University is an undergraduate liberal arts college that transforms the lives of its students through a combination of rigorous academics, mentoring relationships, and real-world experiences. Featured in the book “Colleges That Change Lives,” the private university’s 1,850 students come from 45 states and 57 countries.