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Social Media Marketing Strategist to Speak at Ohio Wesleyan
Woltemade Center for Economics, Business, and Entrepreneurship Hosts March 24 Presentation

March 2, 2011

Samantha Rufo.
Photo courtesy of Samantha Rufo
DELAWARE, OH – Businesses need to develop two-way relationships with consumers if they are going to successfully market themselves using social media, says Samantha Rufo, a Columbus-based strategic marketing and media consultant.

Rufo will present “A Marketer’s Insider Guide to Social Media Marketing” during a free public presentation at 3:10 p.m. March 24 in the Bayley Room of Ohio Wesleyan University’s Beeghly Library, 43 Rowland Ave.

Rufo is president and principal consultant of the interactive marketing and media company nxtConcepts, Ltd., and has more than 18 years of experience in marketing, business development, and multi-channel marketing.

Rufo began working in the ski industry in 1996, where she earned a reputation for pushing the boundaries of traditional marketing and program development. During her career, she has successfully managed thousands of marketing campaigns, many of which have resulted in categories of double- and even triple-digit business growth. Rufo also is certified as a Google AdWords Qualified Individual and a Yahoo Ambassador. She is also the director of innovation for the Social Media Club of Columbus. She earned a bachelor’s degree from the University of Dayton, with a major of political science and minors in international development and philosophy.

Her presentation is sponsored by Ohio Wesleyan’s Woltemade Center for Economics, Business, and Entrepreneurship, which helps students integrate business theory and practice, and provides lectures and other resources to benefit the local and regional business community. This presentation will be streamed live online and archived afterward at StreamOWU.

Ohio Wesleyan University is one of the nation’s premier small, private universities, with more than 90 undergraduate majors, sequences, and courses of study, and 23 Division III varsity sports. Located in Delaware, Ohio, just minutes north of Ohio’s capital and largest city, Columbus, the university combines a globally focused curriculum with off-campus learning and leadership opportunities that translate classroom theory into real-world practice. OWU’s close-knit community of 1,850 students represents 45 states and 52 countries. Ohio Wesleyan earned a 2009 Presidential Award for Excellence in General Community Service, is featured in the book “Colleges That Change Lives,” and is included on the “best colleges” lists of U.S. News & World Report and The Princeton Review. Learn more at www.owu.edu.